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Aditya Birla Retail Limited (ABRL) is the retail arm of Aditya Birla Group company. ABRL is the fourth largest supermarket chain in the country after Future Group, Reliance Retail and D-Mart.〔(【引用サイトリンク】title=Aditya Birla Retail borrows Rs 500 crore from Yes Bank )〕 It operates two different store formats - Supermarket and Hypermarket under the brand more.. It has about 494 supermarkets and 16 hypermarkets around the country.〔(【引用サイトリンク】title=Forgot Password - )〕 ABRL plans to open 100 supermarkets and 6-8 hypermarkets. To fund this expansion, ABRL has borrowed Rs 500 crore from Yes bank. Besides this, it has decided to increase its borrowing limit to Rs 7,500 crore from Rs 5,000 crore. Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.〔http://www.adityabirla.com/businesses/Profile/aditya-birla-retail-limited〕 As per a report in Economic Times, Aditya Birla Retail Ltd ( ABRL) with its 500 + 'More' branded supermarkets and 14 hypermarkets reported sales of Rs 1,966 crore and a net loss of Rs 650 crore in the year ended March 2012. The company has accumulated losses of Rs 2,984 crore since it entered the segment over six years ago. == History == Aditya Birla Group entered the retail industry with the acquisition of Trinethra Super Retail in 2007.〔(【引用サイトリンク】title=Trinethra: Birla's first retail takeover )〕 Trinethra Super Retail had a strong footprint with over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. Later, all the stores were rebranded as more. stores.〔http://www.adityabirla.com/Media/aditya-birla-retail-re-brands-fabmall〕
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